Coming up with a dissertation topic is an overwhelming process for most students—not only will your doctoral research take up several years of your life, your topic can either set you up for success or failure. There are many factors that will likely influence your topic—what your university’s program specializes in, what your research advisor specializes in, what kinds of research and topics there is funding for, and what you want to do in the future. But when choosing a topic for your marketing dissertation you want to keep in mind what makes a good topic.
This can be a lot to take into account when it comes time to choose a topic. But you can use these sample marketing dissertation ideas to get started.
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